SpongeTowels: Holiday Baking Social
The holidays can be exhausting to plan for your entire family. That's why we wanted a way to help moms make their holiday planning a little easier, while having some fun along the way. Baking parties are popular for our target, so we created simple ways for moms to host their own holiday baking party - and making sure SpongeTowels was there to help clean up the mess.
We created a fun toolkit to help people actually plan their own holiday baking party consisting of Facebook event templates and images people could use. Plus, a few people who posted about the Holiday Baking Social were surprised with an actual holiday baking toolkit filled with rolling pins, flour, sugar and baking pans.