Rogers Cup: Neck Brace

To bring to life the fast speeds during a Rogers Cup Tennis match, we create branded neck braces with Serena Williams and Maria Sharapova’s fastest serve speeds on them to act as walking billboards, while demonstrating the whiplash effect viewers get watching a tournament.

 


Agency: NA - National Advertising Awards
Concept: Alyssa Geffen & Shira Kirsh
Copy: Alyssa Geffen
Art Direction: Shira Kirsh
Merit - 2013 National Advertising Awards