Brown's A Short Man's World: Shortest Sale
Brown's is a unique store that tailors to shorter men. So using SnapChat, we created the Shortest Sale in celebration of the shortest day of the year (December 21st). Each day leading up to the 21st, timed video messages were sent to current and potential Brown's customers. And since the winter solstice is 25% shorter than other days, users were able to use the code "shortest sale" to redeem 25% off their purchase.
Creative Director: Matt Hassell
Concept: Alyssa Geffen & Braeden Laverty
Copy: Alyssa Geffen
Art Direction: Braeden Laverty